What one photoshoot looks like
One photoshoot is one product, one model, one styling — seven connected photos that answer the questions a buyer asks before adding to cart: how it looks on a body, how it fits from the back, how it moves, and what the fabric looks like up close. This is a real set, exactly as delivered:
We shoot two ways: studio, on white or your brand's backdrop, and lifestyle, on the street or on location. The mix of your seven frames is agreed in your proposal and kept for every product, so your catalog reads as one brand instead of a patchwork. A typical set:
- Cover — the lead image. For Amazon it is made to the main-image rules: a standing model, front view, pure white background (see Amazon clothing photography).
- Full length and back — fit, length and silhouette, front and back.
- Lifestyle — the piece worn in a real-looking place: street, café, studio set.
- Movement — how the fabric falls and moves.
- Two detail frames — neckline, print, stitching or texture up close.
Price
On-model photography with Sellora costs from $95 per studio image, on white or your brand's backdrop, with no minimum order. Lifestyle images, on the street or on location, and campaigns are quoted in your proposal. Every product gets a full set of 7 images, and art direction, styling, a person's check against our acceptance checklist and two revision rounds are part of every order.
Every project is quoted individually, and your proposal shows the total. Most brands start with a pilot of 5 products × 7 images; if they continue, it is credited in full to the first month of a retainer for 10, 15 or 25 new products a month. Before the full batch, you approve the direction on 2–4 images.
What's included: a model from our roster, or your own brand model on a retainer; 7 images per product; an acceptance checklist; two revision rounds; and an exclusive, perpetual license once paid in full.
How it works
- Send a brief or book a call. Send the photos you have: flat lays, ghost mannequin shots, white-background packshots or sharp phone photos, plus your size chart and 1–3 reference images of the look you want. We reply to a brief with a proposal within one business day. No samples to ship.
- We set your model and brand rules. Pilots use a model from our roster. On a retainer, we cast three candidates matched to your buyer — gender, age, body type, mood — you pick one, and she stays the same across every product you send.
- You approve the direction, then we make the set. You approve 2–4 images first. A person then checks every image against your real garment before you see it (the checklist is below).
- You get the full set within days. The first batch is ready within 10 business days, with all 7 images sized for Amazon, Shopify, Etsy and social. If an image fails the checklist, we remake it for free, and if we can't get it right, we refund that image. For style changes, you get two free revision rounds within 10 days of delivery.
What we check in every frame
AI renders many garments well on the first pass, but "many" is not good enough for a product page — a wrong hem length or a shifted logo turns into a return. Every image is checked against your source photos for:
- Fit and length — where the hem, sleeve and waist land on the body.
- Drape — heavy fabrics hang heavy, satin catches light, knits stretch.
- Color — matched to your product, not to the AI's idea of "navy".
- Print and logo — placement, scale, spelling and symmetry.
- Construction — seams, buttons, zippers, pockets, closures.
- Hands, pose and skin — no melted fingers, no impossible poses.
- Main-image rules — background, framing and crop for each marketplace.
If a frame fails any of these, it is regenerated or retouched before you see it.
What works best — and what doesn't
AI on-model photography is strongest for dresses and womenswear, streetwear and basics (prints stay sharp and readable), activewear, outerwear, kids' clothing and catalogs with many colorways — shoot one colorway, and we produce the rest on the same model, pose and light.
It is weaker on highly reflective fine jewelry, complex layered outfits where garments interact precisely, and extreme close-ups of fine lace. If a piece in your catalog falls into one of these, we tell you before we quote — not after you pay.
Who it's for
- Amazon sellers who need a compliant on-model main image plus supporting frames — see Amazon clothing photography.
- Shopify and DTC brands that want a consistent, editorial-looking catalog without a studio day every season.
- Etsy shops and small labels that currently sell from flat lays — see flat lay to on-model.
- Brands with ghost mannequin catalogs — see ghost mannequin to on-model.
Pick one product you have never shot on a model. Send us a brief with its photos, or book a call, and we'll show you what its set would include.