Founder, Sellora Studio

Margarita Afanaseva

Margarita Afanaseva founded Sellora Studio, a production studio that makes on-model images for clothing brands from the product photos they already have.

Why Sellora exists

I started Sellora Studio for clothing brands that sell online and are stuck between two bad options: book a studio, a model and a stylist every time a product launches — or sell from flat lays and hope buyers can imagine the fit.

AI image models can now put a real garment on a realistic model. What they can't do on their own is get it right every time: the hem lands in the wrong place, a print warps, a logo loses a letter. Self-serve tools leave that checking to you. Sellora does it for you — every photoshoot is generated from your real product photos and checked by a person against the garment before you see it.

How I work

  • One point of contact from brief to delivery. You talk to me, not to an account manager or a ticket queue.
  • Your photos are the starting point. Flat lays, ghost mannequin shots, packshots, even sharp phone photos on a hanger, as long as the fabric, color and details are clearly visible. No samples to ship.
  • One model per brand. Your brand model is cast for you and stays the same across your catalog. It's included on a retainer and available as an add-on to any order.
  • Honest about limits. If a piece is at the edge of what AI renders faithfully — fine lace, reflective jewelry, complex layering — I say so before quoting.

What I write about

The guides on this site cover what clothing photography actually costs, how studios, AI tools and done-for-you AI compare, and how to prepare product photos for Amazon, Shopify and Etsy. Prices of other companies are always linked to their public pricing pages and dated; when they change, the guides are updated.

Get in touch

Want to see this on your products?

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