A remote studio, not a Brooklyn one
The plain version first: Sellora has no studio in Brooklyn and no address where you can drop off garments. Everything happens remotely. You send the product photos you already have, such as flat lays, ghost mannequin shots, a garment on a hanger or sharp phone photos where the fabric, color and details are clearly visible, and we send back seven on-model images per product, art-directed for your label.
The images are made with AI. AI is our camera. The art direction is ours: we set your label's brand rules once, and a person checks every image against the real garment before it reaches you.
What a set includes, and what it costs
Each product gets seven images on a model. The mix is agreed in your proposal: Studio images on white or your brand's backdrop, Lifestyle images on the street or on location, or both. Every set comes with a model: on a pilot, one from our roster; on a retainer, your own brand model, cast for you.
Studio images start from $95 each. Everything else is quoted individually, and your proposal shows the total.
Made for labels that release in small drops
At the Brooklyn Navy Yard, the tenant directory lists clothing labels such as Kirrin Finch and Corridor among the fashion tenants of Building 77. For a label that launches a few styles at a time, minimums and lead times matter as much as the per-image price. With us, studio images have no minimum order, the first batch is ready within 10 business days of your full brief and payment, and each later drop of up to 10 products takes 5–6 business days.
A few things that help small catalogs in particular:
- One model across every drop. On a retainer, your brand model stays the same from the first product to the fiftieth, and works only for your label.
- Colorways. When a style comes in several colors, each one can sit on the same model in the same setting.
- A sensible first order. Studio images start from $95 each, with no minimum order, and a pilot of 5 products × 7 images is credited in full to your first retainer month.
- Store-ready sizes. Every set comes formatted for Shopify, Amazon, Etsy and social; more on Shopify product photography.
Tailoring is a good test of whether AI respects a garment's lines. Here is part of one of our sets:
AI still has weak spots: reflective fine jewelry, complex layering and extreme lace close-ups. If your line leans on any of those, we say so before we quote.
Working with us from Brooklyn
- Send a brief or book a call. We reply to a brief with a proposal within one business day; call slots show in Eastern Time. Either way, bring the photos you have, and we'll tell you which products will work.
- Send the files. Product photos at 2,000 px or larger if you have them, a size chart and one to three looks you like. No samples leave your hands.
- You approve the direction. We set your brand rules and send 2–4 images first. Pilots use a model from our roster; on a retainer, we cast your own brand model.
- We make the full set. A person checks every image against our acceptance checklist. The first batch is ready within 10 business days, sized for Amazon, Shopify, Etsy and social. You get two revision rounds within 10 days of delivery and, once you've paid in full, an exclusive, perpetual license to every image.
The full process is on our on-model clothing photography page.
Have a drop coming? Send us a brief or book a call, and we'll tell you which products can go on-model this month.