No New York studio, and nothing to drop off
Sellora has no studio in New York City: not in Manhattan, not in any other borough. We work remotely. You send the product photos you already have, and we turn each product into a connected set of seven on-model images, art-directed for your brand. No samples cross town, and nobody books a studio day.
The images are made with AI. AI is our camera. The art direction is ours: we set your brand rules, and a person checks every image against the real garment before it reaches you.
Below: what to send, what each set includes and how a remote photoshoot runs for a New York label.
The Garment District, from a distance
The Garment District Alliance's history of the neighborhood traces the garment zone to the blocks between Broadway and Ninth Avenue, from 34th to 42nd Street, and calls it home to "the greatest concentration of fashion designers in the country." The same history notes that theaters, architects and office tenants have since moved into space that manufacturers left.
Wherever your label works, in those blocks or anywhere else in the city, the photoshoot doesn't need an address. You send photos, and the on-model set is made from them. Working from the other side of the East River? See our Brooklyn page.
What to send: flat lay, ghost mannequin or phone photos
Ghost mannequin
A ghost mannequin photo shows a garment's shape with nobody inside it. If your catalog already has them, they are among the best source photos we get, because cut, seams and color are all readable. We turn them into on-model photos (ghost mannequin to on-model); we don't shoot new ones.
Flat lay
Flat lays are the easiest frame to shoot in-house. What a flat lay cannot show is fit: where a hem lands, how a sleeve sits on a shoulder. From a flat lay, your size chart and one to three reference images, we build the on-model set (flat lay to on-model).
On a hanger or from a phone
No packshots yet? A garment photographed on a hanger, or sharp phone photos, work too, as long as the fabric, color and details are clearly visible. Ideally, send photos at 2,000 px or larger.
What each set includes
Every product comes back as seven images on a model. The mix is agreed in your proposal: Studio images on white or your brand's backdrop, Lifestyle images on the street or on location, or both. We set your brand rules once and, on a retainer, keep one model across your catalog, so every new style looks like part of the same shoot. Here is how our on-model photoshoots work.
Some pieces are hard for AI: reflective fine jewelry, complex layering and extreme lace close-ups. We flag those before we quote, not after.
How a remote photoshoot runs from New York
- Send a brief or book a call. We reply to a brief with a proposal within one business day. If you'd rather talk, the booking page shows open slots in your local time, Eastern for New York. Either way, we look at your photos and flag any piece AI will struggle with.
- Send photos, not samples. Existing photos, ideally 2,000 px or larger, plus your size chart and one to three references.
- You approve the direction. We set your brand rules and send 2–4 images first. Pilots use a model from our roster; on a retainer, we cast your own brand model.
- We make the full set. A person checks every image against our acceptance checklist. The first batch is ready within 10 business days, sized for Amazon, Shopify, Etsy and social, and each later drop of up to 10 products takes 5–6 business days. You get two revision rounds within 10 days of delivery and, once you've paid in full, an exclusive, perpetual license to every image.
Here is one complete set, a belted cropped trench. Two of its seven frames are flat lays, so the product page shows the garment both on its own and on a body.
For larger New York catalogs
Studio images start from $95 each, with no minimum order. Brands with a steady stream of new styles usually begin with a pilot of 5 products × 7 images. If you continue, the pilot is credited in full to a monthly retainer for 10, 15 or 25 new products a month. Every project is quoted individually, and your proposal shows the total. If you're deciding whether to keep product photography in-house, our guide to in-house vs outsourced product photography walks through both routes.
Pick three products your team has never shot on a model. Send us a brief with the photos you have, or book a call, and we'll plan each set.