Remote from day one
Sellora doesn't have a studio in Seattle; in fact, we have no physical studio in any city. We work from the product photos Seattle brands already have and turn each product into a seven-image on-model set, art-directed for that brand. No garments get boxed up, and no one waits on a return shipment.
The images are made with AI. AI is our camera. The art direction is ours: we set your brand rules, and a person checks every image against the real garment before it reaches you.
Outerwear country
Seattle has a long record in outdoor clothing. Filson was founded there in 1897 to outfit prospectors bound for the Klondike, and it is still headquartered in the city. Outdoor Research, founded in 1981, has been moving its headquarters from SoDo to West Seattle this year, according to the West Seattle Herald.
Outerwear and activewear are among the categories where AI on-model photos hold up best. A shell or a trench has clear seams, zippers and pockets that a reviewer can check frame by frame, and we do exactly that: a person compares every image with your source photos before it reaches you. Layered outfits, where a jacket, fleece and base layer interact, are harder, and we say so before quoting.
This is a complete outerwear photoshoot, a belted cropped trench:
What you get for each product
Each product comes back as seven images on a model: the same garment on a body, from the front, from the back and in motion. The mix is agreed in your proposal: Studio images on white or your brand's backdrop, Lifestyle images on the street or on location, or both. Pilots use a model from our roster; on a retainer, your own brand model stays the same across your catalog.
Getting outerwear photos ready to send
Flat lays, ghost mannequin shots, a jacket on a hanger or sharp phone photos all work as a starting point, as long as the fabric, color and details are clearly visible. A few habits make your source photos more useful:
- Photograph the closures. Close-ups of zippers, snaps, cuffs and hood adjusters give the person checking each frame something to compare against.
- Show the back. A back view, even a flat one, tells us where the hem, vents and yoke sit.
- Mention every colorway. If a jacket comes in several colors, tell us; colorways are among the strongest cases for AI, and each color can appear on the same model.
- Include the size chart. Body and sleeve lengths decide where a parka lands on the model.
- Keep the light even. Daylight or soft, even light keeps the color in your photo close to the real jacket, which is what each frame gets checked against.
Working with us on Pacific Time
The first step is a brief or a call. Send a brief, and we reply with a proposal within one business day; or book a call, and the booking page shows its times in Pacific Time when you open it from Seattle. Either way, we look at your product photos, agree which products to start with and flag anything AI will struggle with.
Then you send the files: existing photos at 2,000 px or more if possible, your size chart and one to three references for mood and styling. We set your brand rules and send 2–4 images for you to approve; pilots use a model from our roster, and on a retainer we cast your own. Then we make the full set and check every image by hand against our acceptance checklist. The first batch is ready within 10 business days: seven images per product, sized for Amazon, Shopify, Etsy and social, with two revision rounds within 10 days of delivery and, once you've paid in full, an exclusive, perpetual license. After that, each drop of up to 10 products takes 5–6 business days. If you plan to reshoot your source photos first, our guide on how to photograph clothing for ecommerce is a good place to start.
Studio images start from $95 each, with no minimum order, and every project is quoted individually: your proposal shows the total. Most brands start with a pilot of 5 products × 7 images, credited in full to a monthly retainer if they continue. See how on-model photoshoots work for the full frame list.
Send us a brief with photos of a jacket and a bestseller, or bring them to a call, and we'll show you what each set would include.